Awards Presentation

Being a sponsor of ALIA provides you with an opportunity to connect your business with some of Australasia’s key business personnel behind leading hotel, bar, club and retailer businesses. The 29th Australian Liquor Industry Awards returns in 2024, BIGGER and better at The Star Event Centre Sydney on Wednesday 30 October 2024. The industry’s night of night’s celebrates people, brands and venues of the hospitality industry for 2024.

Over 600 hospitality and industry leaders will be in the room to celebrated and acknowledge the winners of over 60 on-and-off-premise awards.

The 2024 ALIA’s will kick off with red carpet arrivals, followed by an immersive evening including gala dinner and awards presentation with networking bars, drinks, live music, performances, and not to forget the BEST DRESSED AWARDS. The evening concludes with the Fireball After Party.

ALIA is a night which celebrates industry as a whole and is a great opportunity to meet new people in the trade, catch up with old friends, celebrate yours and your teams achievements and take advantage of new and existing products.

The theme is one of the hightlights at ALIA

This year’s theme is The Wild West. A captivating blend of history, myth, and adventure that brings to life  the spirit of the American frontier during the late 19th century. This theme evokes images of vast open landscapes, rugged cowboys, daring outlaws, and the relentless pursuit of freedom and justice! The struggle between law and chaos is a recurring motif. The Wild West is a place where the line between right and wrong is often blurred, and justice is sometimes meted out with a six-shooter. Showdowns, duels, and standoffs are common, highlighting the tension between civilization and lawlessness. The Wild West is populated by a diverse cast of characters, including cowboys, cunning outlaws, steadfast sheriffs, salon girls, prospectors and miners and resilient pioneers.

Giddy up and capture the untamed spirit of the Wild West with a timeless outfit.  featuring a wide-brimmed hat, leather boots, and a stylish female cowboy twist. Unleash your inner cowgirl and join the fun—show off your western flair and stand out in true frontier fashion!

The Wild West Best Dressed Awards is all about celebrating individuals or teams who go above and beyond in capturing the essence of the Wild West with their outfits.

Whether it’s the dashing look of a classic cowboy, the fierce style of a saloon girl with wide-brimmed hats, leather boots to flowing skirts and corsets, or the distinctive dress of a frontier sheriff!

Whether you’re channelling the legendary gunslingers of the past or the resilient pioneers who tamed the frontier, this award is your chance to showcase your style and claim your place as the best-dressed in the West!